We aimed our opening manly at people of a similar age group to us. This is Gemma wo is another media student in our class. We spoke to Gemma and decided to use her as •template for our target audience.
Our target audience:
- is manly teenagers/young adults age 14-30
- Unisex
- •Someone into mystery
- •Someone who like to try and work things out for themselves
- •Loves the element of surprise
- Thrillers are generally particularly popular with theunder 25's and have a slight female tilt.
Gemma is really into rock/punk music and so loves shopping in HMV but is also style conscious and likes to shop at Primark as its stylish without the price tag. She's also into TV dramas with a murder mystery/thriller genre like Wire In The Blood. She also likes to watch Merlin and is a big fan of the thriller genre.
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