Age: 15-35
Gender: male + female although manly male
Location: could appeal to people nationally or even globally if it had the funding and if it had well known actors. Language is in english. Can appeal to working class and middle class.
Occupation: can appeal to people of any occupation. people who are viewers of tv dramas
Interests (lifestyle): can be marketed and advertised via TV and in appropriate magazines and on bill boards
Politics: can appeal to anyone of any political view. prehaps it could apply to people who have stereotypical views of people in urban areas being violent and criminal
Ethnicity: can appeal to all ethnicities although doesnt contain a wide variety of ethnicities
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